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Quick Ref / Command

Marketing Kit

/ak:competitor

Competitive intelligence and comparison content

Analyzes competitors, content gaps, SEO position, alternative pages, comparison pages, tracking lists, and sales battlecards.

01

Parse target

02

Analyze competitor

03

Position market

04

Audit content gaps

Rule 01

Choose the workflow by action: analyze, content, seo, alternatives, or list.

Rule 02

Combine research, positioning, SEO, and sales enablement instead of producing shallow competitor summaries.

Rule 03

Turn competitor facts into practical outputs: reports, battlecards, and alternative/vs pages.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Parse target Extract the action plus competitor URL or name from the arguments.
  2. 2 Analyze competitor For analyze, gather web data and use researcher for value proposition, pricing, audience, channels, strengths, and weaknesses.
02

Work

Agent / skill execution

  1. 3 Position market Use attraction-specialist to turn findings into positioning angles and differentiation.
  2. 4 Audit content gaps For content, compare competitor topics and formats to reveal gaps and opportunities.
03

Verify

Gate, review, validation

  1. 5 Compare SEO For seo, activate SEO analysis around rankings, backlinks, authority, and content quality.
  2. 6 Build alternatives For alternatives, load the comparison reference and generate singular alternative, plural alternatives, vs, or A-vs-B pages.
04

Close

Report, handoff, artifact

  1. 7 Create battlecards Use sale-enabler when findings need to become sales battlecards.
  2. 8 Organize outputs Save competitor reports, battlecards, and comparison content to the documented report and asset paths.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Analyze competitor Recommended 
/ak:competitor analyze https://competitor.com
Use when:
Use when you need broad competitor intelligence.
Expected:
A competitor report covering positioning, pricing, audience, channels, strengths, and weaknesses.
Content gap 
/ak:competitor content https://competitor.com
Use when:
Use when planning content against competitor coverage.
Expected:
Topics, formats, and opportunities your content can target.
SEO comparison 
/ak:competitor seo https://competitor.com
Use when:
Use when search visibility needs competitor context.
Expected:
SEO comparison across rankings, backlinks, authority, and content quality.
Alternatives page 
/ak:competitor alternatives notion
Use when:
Use to produce competitor alternative or vs comparison content.
Expected:
Comparison page structure backed by competitor and product research.
Tracked list 
/ak:competitor list
Use when:
Use to see tracked competitors.
Expected:
A tracked competitor list.

Handled Scope

  • Website analysis
  • Content gaps
  • SEO comparison
  • Alternative pages
  • Vs pages
  • Battlecards
  • Competitor tracking

Artifacts Produced

Competitor outputs

Pattern

reports/competitors/{date}-{name}.md and assets/sales/battlecards/{competitor}.md

Analysis reports, battlecards, and alternative/vs content are organized by competitor and output type.

Related skills

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