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Quick Ref / Command

Marketing Kit

Beta only

/ak:copywriting

Conversion copywriting formulas

Conversion copywriting formulas, headline templates, email patterns, landing-page structures, CTA optimization, and writing-style extraction.

01

Classify copy

02

Load style evidence

03

Choose formula

04

Draft core message

Rule 01

Lead with benefit, not feature.

Rule 02

One CTA per piece.

Rule 03

Specificity beats vague claims.

Rule 04

Match copy to awareness level.

Rule 05

If it sounds awkward aloud, rewrite it.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Classify copy Identify whether the user needs headlines, subject lines, landing page copy, emails, social posts, product descriptions, CTAs, A/B variants, or style transfer.
  2. 2 Load style evidence Load the bundled writing-styles reference or run extract-writing-styles.py on approved assets in supported formats, noting when document or media extraction needs GEMINI_API_KEY.
02

Work

Agent / skill execution

  1. 3 Choose formula Map the job to a documented structure such as AIDA, PAS, BAB, 4Ps, 4Us, or FAB.
  2. 4 Draft core message Lead with the benefit, match awareness level, make the promise specific, and avoid unsupported claims.
03

Verify

Gate, review, validation

  1. 5 Build channel shape Apply the right structure: subject-line angles for email, promise→how→CTA→social proof for landing pages, and platform-specific social copy.
  2. 6 Optimize CTA Use one clear action per piece, benefit-led wording, and CTA patterns such as “Start [verb]ing”, “Get [benefit]”, or “Yes, I want [benefit]”.
04

Close

Report, handoff, artifact

  1. 7 Polish and organize Read the copy aloud, remove awkward phrasing, test headline alternatives first, and invoke engineer project-organization to organize outputs.

Syntax, arguments, subcommands

How to invoke the skill: syntax, positional arguments, shared options, then each subcommand with its own syntax and outcome.

Syntax

/ak:copywriting [copy-type] [context]

Arguments

[copy-type]

Copy type

Optional natural-language deliverable such as headlines, subject lines, email sequence, landing-page sections, product description, social posts, CTAs, A/B variants, or style transfer. It is not a fixed parser value.

/ak:copywriting headlines for a developer analytics product using 4Us
[context]

Brief and boundaries

Audience, awareness level, offer, proof, channel, tone, CTA, must-include items, must-avoid items, output location, and whether approved style assets may be read or sent to external processors.

/ak:copywriting landing page hero for finance leads; use one demo CTA, flag missing proof, return copy in chat

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Landing page Recommended 
/ak:copywriting landing page for finance leads: hero, subheadline, one demo CTA, social proof placeholder, direct professional tone
Use when:
You need conversion-oriented landing page sections built from a concrete audience, offer, proof, and CTA.
Expected:
A formula-backed landing page draft using a specific promise, subheadline, one primary CTA, and clearly marked proof gaps instead of invented claims.
Email campaign 
/ak:copywriting email campaign to reactivate trial users with curiosity and benefit-driven subject line variants
Use when:
You need subject lines, body angles, and a conversion sequence for a defined lifecycle audience.
Expected:
A benefit-led email sequence with subject-line variants, a clear CTA, and copy structured around approved product facts and user pain points.
Headline variants 
/ak:copywriting headlines for a developer analytics product using 4Us and How-to patterns, avoid unsupported performance claims
Use when:
You need multiple headline options that test different documented templates without changing the factual promise.
Expected:
Headline variants mapped to documented patterns such as 4Us and How-to, with vague or unsupported performance claims removed or flagged.
Style transfer 
/ak:copywriting product description using assets/writing-styles/founder-voice.md as the approved style sample
Use when:
User-approved writing assets should shape tone, cadence, vocabulary, and sentence patterns for conversion copy.
Expected:
A product description that applies observed style dimensions from the approved sample while preserving formula choice, factual boundaries, and CTA clarity.

Handled Scope

  • AIDA, PAS, BAB, 4Ps, 4Us, FAB
  • Headline templates
  • Email subject lines
  • Landing pages and CTAs
  • Power words
  • Writing-style extraction

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