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Quick Ref / Command

Marketing Kit

/ak:content-marketing

Content strategy and editorial system

Builds content strategies, editorial calendars, blog plans, pillar maps, audits, and repurposing workflows tied to buyer journey and ROI.

01

Classify content need

02

Load framework

03

Audit baseline

04

Define audience

Rule 01

Lead with value, not promotion.

Rule 02

Align content to buyer journey stage and business goals.

Rule 03

Repurpose before creating from scratch, and update evergreen content quarterly.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Classify content need Determine whether the request is strategy, calendar, blog planning, pillar mapping, audit, or repurposing.
  2. 2 Load framework Open the relevant reference: strategy framework, calendar template, blog templates, or audit checklist.
02

Work

Agent / skill execution

  1. 3 Audit baseline Review existing content and classify actions as keep, update, consolidate, redirect, or delete.
  2. 4 Define audience Anchor content choices to personas and buyer journey stages.
03

Verify

Gate, review, validation

  1. 5 Map pillars Select 3-5 business-aligned content pillars and topic clusters under each.
  2. 6 Plan production Create editorial calendar, production workflow, templates, and publish cadence.
04

Close

Report, handoff, artifact

  1. 7 Repurpose smartly Turn blogs into social, email, and scripts; turn podcasts or webinars into written assets.
  2. 8 Measure ROI Define measurement around business value, not just traffic volume.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Strategy Recommended 
/ak:content-marketing strategy B2B SaaS onboarding
Use when:
Use when planning a content program around a business goal.
Expected:
Audience, pillars, clusters, calendar, production workflow, and measurement plan.
Blog plan 
/ak:content-marketing blog customer retention
Use when:
Use when a topic needs SEO-informed blog planning.
Expected:
Keyword-informed template choice, brief, outline, and publish workflow.
Audit 
/ak:content-marketing audit product education
Use when:
Use when existing content needs cleanup or prioritization.
Expected:
Keep, update, consolidate, redirect, or delete recommendations.
Repurpose 
/ak:content-marketing repurpose webinar launch
Use when:
Use when one asset should become multiple channel formats.
Expected:
A repurposing map from long-form source into social, email, scripts, or blogs.

Handled Scope

  • Content strategy
  • Editorial calendars
  • Blog planning
  • Content pillars
  • Topic clusters
  • Content audit
  • Repurposing

Artifacts Produced

Content report path

Pattern

assets/reports/content/{date}-{content-type}-audit.md

The skill uses assets-organizing for report paths and keeps audits in the content reports area.

Related skills

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