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Quick Ref / Command

Marketing Kit

/ak:persona

Customer persona lifecycle

Customer persona lifecycle helper for creating ICP profiles, analyzing audience data, updating existing personas, and listing saved profiles.

01

Parse Action

02

Gather Inputs

03

Define Persona

04

Validate Market

Rule 01

Personas are grounded in audience evidence: demographics, behavior, pains, goals, channels, and buying triggers.

Rule 02

Create and analyze are different jobs: one builds a profile, the other finds patterns in audience data.

Rule 03

Updates must incorporate new data instead of rewriting the persona from scratch.

Rule 04

Persona output is an ICP profile marketers can reuse for content, ads, and lead qualification.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Parse Action Read create, analyze, update, or list from the invocation and route the workflow.
  2. 2 Gather Inputs Ask for demographics, role, industry, pains, goals, motivations, buying behavior, and preferred channels.
02

Work

Agent / skill execution

  1. 3 Define Persona Use the lead-qualifier agent to turn inputs into an ICP profile and segment hypothesis.
  2. 4 Validate Market Bring in researcher support and content-marketing frameworks to validate persona assumptions.
03

Verify

Gate, review, validation

  1. 5 Analyze Patterns For analyze mode, combine lead qualification and behavior analytics to find segments and insights.
  2. 6 Update Profile For update mode, load the existing persona, incorporate new evidence, and validate the changes.
04

Close

Report, handoff, artifact

  1. 7 Save ICP Write the persona profile to the standardized ICP profile location.

Modes / Routes

create

Create a new persona from user-provided customer and market context.

Research:
Ask user
Review:
Missing assumptions
Validate:
Market validation
analyze

Analyze audience data with lead-qualifier and analytics support to find segments and patterns.

Research:
Audience data
Review:
Weak signal
Validate:
Insights report
update [name]

Load an existing persona, incorporate new facts, and validate the updated profile.

Research:
Existing profile
Review:
Stale persona
Validate:
Change validation
list

List available persona profiles for reuse.

Research:
Saved ICPs
Validate:
Inventory

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Create Recommended 
/ak:persona create
Use when:
You need a fresh ICP/persona profile for a market, segment, or campaign.
Expected:
A structured persona built from demographics, pains, goals, motivations, buying behavior, and channels.
Analyze 
/ak:persona analyze
Use when:
You have audience behavior or customer data and need segments or insights.
Expected:
Audience analysis report with segments, patterns, and implications.
Update 
/ak:persona update "Tech Startup Founder"
Use when:
You need to revise a known persona with new evidence.
Expected:
Updated ICP profile with incorporated data and validation notes.
List 
/ak:persona list
Use when:
You need to see which personas already exist.
Expected:
List of available persona profiles.

Handled Scope

  • ICP profiles
  • Audience analysis
  • Persona updates
  • Lead qualification
  • Market validation
  • Channel preferences

Artifacts Produced

ICP Profile Output

Pattern

ICP Profiles → assets/leads/icp-profiles/{persona}.md

Persona profiles are saved as reusable lead and audience assets.

Related skills

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