SaaS referral Use Rewardful, FirstPromoter, product credits, storage, or account upgrades for subscription loops.
- Research:
- Pricing model
- Review:
- Reward abuse
- Validate:
- Referral CAC
Ctrl K
Quick Ref / Command
Marketing Kit
/ak:referral-program-building
Referral program strategy
Referral program strategy and implementation for SaaS and digital products: rewards, platform selection, attribution, fraud prevention, email templates, and KPI tracking.
01
Define Program
02
Design Rewards
03
Select Platform
04
Implement Tracking
Rule 01
Two-sided rewards drive stronger participation because both referrer and referee benefit.
Rule 02
Product-aligned rewards are often more scalable than cash because they reinforce product usage.
Rule 03
Referral prompts should live inside the user workflow, not as a detached feature.
Rule 04
If the program cannot be explained in two or three bullets, it is too complex.
Execution Map
Core lanes from input to output, aligned with the command's real execution path.
01
Start
Input, scope, route
- 1 Define Program Choose program type and reward structure that fit the product, business model, and customer motivation.
- 2 Design Rewards Use two-sided, tiered, multi-step, product-aligned, cash, credit, storage, or commission incentives.
02
Work
Agent / skill execution
- 3 Select Platform Compare Rewardful, ReferralCandy, Viral Loops, FirstPromoter, Voucherify, or custom build by scale and integration needs.
- 4 Implement Tracking Set referral links, attribution, database schema, API flows, analytics events, and reward fulfillment.
03
Verify
Gate, review, validation
- 5 Prevent Fraud Add validation rules, abuse detection, self-referral prevention, and suspicious pattern review.
- 6 Launch Messaging Prepare intro, reminder, referral ask, and reward fulfillment emails with simple 2–3 bullet explanations.
04
Close
Report, handoff, artifact
- 7 Measure KPIs Track participation, referral rate, referral CAC, referred CLV, ROI, conversion, and retention.
- 8 Optimize Loop Soft-launch, compare incentives, refine placement in the product workflow, and iterate from results.
Modes / Routes
Ecommerce referral Use ReferralCandy or voucher-style rewards for purchase-driven programs.
- Research:
- AOV + margin
- Review:
- Discount stacking
- Validate:
- Program ROI
Custom campaign Use Viral Loops, Voucherify, or custom API patterns for campaign-specific mechanics.
- Research:
- Integration needs
- Review:
- Attribution gaps
- Validate:
- Tracking test
Sample Prompt
Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.
SaaS program Recommended
/ak:referral-program-building B2B SaaS referral program- Use when:
- You need a referral loop for a subscription product.
- Expected:
- Reward design, platform recommendation, tracking approach, fraud checks, and KPI targets.
Product-aligned reward
/ak:referral-program-building product credit rewards- Use when:
- You want incentives that reinforce product usage instead of pure cash payouts.
- Expected:
- Reward structure, placement in workflow, and launch messaging.
Existing program
/ak:referral-program-building optimize existing referral program- Use when:
- A referral program exists but participation, CAC, CLV, or ROI needs improvement.
- Expected:
- Optimization checklist across rewards, UX, tracking, fraud, and metrics.
Handled Scope
- Two-sided rewards
- Tiered incentives
- Platform selection
- Tracking and attribution
- Fraud prevention
- Referral emails
- KPI measurement
Artifacts Produced
Referral Program Report
Pattern
assets/reports/performance/{date}-referral-program.md Referral strategy and implementation reports are organized as performance assets.