Google Ads High-intent search, Performance Max, Display, YouTube, Demand Gen, and keyword-led acquisition.
- Research:
- Keywords
- Review:
- Negative keywords
- Validate:
- Conversion tracking
Ctrl K
Quick Ref / Command
Marketing Kit
/ak:paid-ads
Performance ads strategy
Performance marketing campaign strategy for Google Ads, Meta, LinkedIn, X, TikTok, and retargeting — from goal, offer, audience, creative, budget, and optimization to weekly reporting.
01
Clarify Goal
02
Frame Offer
03
Select Platform
04
Build Structure
Rule 01
Start with the business objective and conversion value, not ad copy.
Rule 02
Choose channels by demand state: capture existing intent with search, create demand with social, target B2B precisely on LinkedIn.
Rule 03
Tracking, UTMs, exclusions, and landing-page fit are part of the campaign, not afterthoughts.
Rule 04
Test the largest levers first: angle, audience, offer, then hook, visual, body copy, and CTA.
Execution Map
Core lanes from input to output, aligned with the command's real execution path.
01
Start
Input, scope, route
- 1 Clarify Goal Identify objective, target CPA or ROAS, budget, compliance, geography, and success definition.
- 2 Frame Offer Capture product, landing page, value proposition, promotion, urgency, and post-click expectation.
02
Work
Agent / skill execution
- 3 Select Platform Match intent and audience to Google Search, Meta demand gen, LinkedIn B2B, X, TikTok, YouTube, or display.
- 4 Build Structure Name campaigns consistently, split audiences/ad sets cleanly, and keep budgets from fragmenting learning.
03
Verify
Gate, review, validation
- 5 Write Ads Create PAS, BAB, social-proof, keyword-benefit, curiosity, and outcome-led copy variants with clear CTAs.
- 6 Design Creative Plan images, screenshots, short-form video hooks, captions, mobile formats, and one-variable creative tests.
04
Close
Report, handoff, artifact
- 7 Target & Track Set keywords, lookalikes, retargeting windows, exclusions, pixels, conversion tracking, and UTM discipline.
- 8 Optimize Review CPA, ROAS, CTR, CPM, fatigue, landing-page conversion, bid strategy, and reallocate budget to winners.
Modes / Routes
Meta Demand generation, visual creative, broad or lookalike audiences, lead forms, conversions, and retargeting.
- Research:
- Audience signals
- Review:
- Ad fatigue
- Validate:
- Pixel + CAPI
LinkedIn B2B decision-maker targeting by role, seniority, company size, industry, matched audiences, and lead gen forms.
- Research:
- ICP
- Review:
- Tiny audience
- Validate:
- Insight Tag
Retargeting Funnel windows for hot, warm, and cold audiences with customer, converter, bounce, and irrelevant-page exclusions.
- Research:
- Behavior segments
- Review:
- Over-frequency
- Validate:
- UTM + GA4
Sample Prompt
Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.
Google Search Recommended
/ak:paid-ads Google Search- Use when:
- You need bottom-of-funnel keyword campaigns for people actively searching.
- Expected:
- Platform fit, campaign structure, keyword/ad copy approach, tracking, and optimization plan.
Meta retargeting
/ak:paid-ads Meta retargeting- Use when:
- You have site visitors, engagers, trial users, or abandoned carts to bring back.
- Expected:
- Audience windows, exclusions, messages by funnel stage, creative tests, and reporting metrics.
LinkedIn lead gen
/ak:paid-ads LinkedIn Lead Gen- Use when:
- You sell B2B and job title, seniority, company size, or industry targeting matters.
- Expected:
- Lead Gen Form strategy, audience sizing, realistic CPC assumptions, and conversion setup.
Handled Scope
- Platform selection
- Campaign structure
- Ad copy frameworks
- Audience targeting
- Creative testing
- Retargeting
- CPA/ROAS optimization
Artifacts Produced
Campaign Plan & Review
Pattern
Platform strategy, structure, creative variants, targeting, budget, optimization checklist Produces a practical paid media plan or optimization review grounded in goal, platform, audience, creative, measurement, and budget pacing.