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Quick Ref / Command

Marketing Kit

/ak:launch-strategy

Product and feature launch strategy

Plan product launches, feature releases, Product Hunt pushes, beta/early-access moments, and repeated launch momentum across owned, rented, and borrowed channels.

01

Clarify launch

02

Map ORB channels

03

Phase the rollout

04

Prepare assets

Rule 01

Launches compound when repeated

Rule 02

Owned channels are the long-term asset

Rule 03

Rented channels provide speed, not stability

Rule 04

Borrowed attention must convert into owned relationships

Rule 05

Product Hunt requires preparation and all-day engagement

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Clarify launch Ask what is launching, audience size, current channels, timeline, prior launch history, and Product Hunt intent.
  2. 2 Map ORB channels Inventory owned channels, choose 1-2 rented platforms, and identify borrowed audiences that can create credibility.
02

Work

Agent / skill execution

  1. 3 Phase the rollout Plan internal, alpha, beta, early-access, and full launch goals with actions for each stage.
  2. 4 Prepare assets Create landing page, waitlist/email capture, listing copy, screenshots, demo video, GIFs, onboarding, and analytics.
03

Verify

Gate, review, validation

  1. 5 Run launch day Coordinate email, blog, social, Product Hunt if used, in-app announcements, website banners, and real-time team engagement.
  2. 6 Convert attention Route traffic back to owned channels and capture signups instead of leaving momentum on rented platforms.
04

Close

Report, handoff, artifact

  1. 7 Post-launch work Activate onboarding emails, follow up with engaged prospects, publish comparisons, update pages, and gather feedback.
  2. 8 Sustain momentum Prioritize future announcements by major, medium, and minor update levels; stagger releases to keep attention compounding.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Feature release Recommended 
/ak:launch-strategy analytics dashboard feature for B2B SaaS
Use when:
A feature announcement needs channel strategy, assets, and post-launch adoption work.
Expected:
Produces phased launch plan, ORB channels, launch checklist, and post-launch momentum plan.
Product Hunt 
/ak:launch-strategy Product Hunt launch for our AI note app
Use when:
You are considering Product Hunt and need preparation before launch day.
Expected:
Covers listing optimization, supporter relationships, launch-day engagement, and traffic capture.
Product Hunt launch 
/ak:launch-strategy Product Hunt launch for an AI writing tool
Use when:
A dated launch needs channels, assets, timeline, and Product Hunt-specific moves.
Expected:
Launch plan covering audience, channels, assets, timeline, and PH checklist.

Handled Scope

  • ORB channel strategy
  • Five-phase launch planning
  • Product Hunt preparation
  • Post-launch adoption
  • Announcement prioritization

Artifacts Produced

Launch strategy plan

Pattern

Phased launch plan with checklist

Launch type • ORB channels • phase plan • assets • launch-day actions • post-launch momentum

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