Form Conversion Optimization

Audits and redesigns non-signup forms to increase completion while keeping the data the business actually needs.

Classify form

Capture baseline

Price each field

Reduce cognitive load

Rule 01

Every field has a measurable conversion cost.

Rule 02

The perceived value above the form must exceed the effort below it.

Rule 03

Inline errors should help users recover without losing input.

Rule 04

Completion rate, field drop-off, error rate, and device split drive prioritization.

Core lanes from input to output, aligned with the command's real execution path.

Start

Input, scope, route

1 Classify form Identify lead capture, contact, demo request, application, survey, checkout, or quote request context.
2 Capture baseline Collect field count, completion rate, mobile split, abandonment points, and what happens after submission.

Work

Agent / skill execution

3 Price each field Challenge every required field: is it needed now, obtainable later, or inferable another way?
4 Reduce cognitive load Simplify labels, group logically, use single-column layout by default, and provide smart defaults.

Verify

Gate, review, validation

5 Fix validation Use blur-based inline validation, specific error messages, preserved input, and focus on the first error.
6 Strengthen CTA Replace weak submit copy with action plus value, then clarify loading, success, and error states.

Report, handoff, artifact

7 Add trust Place privacy assurance, response time, social proof, or security cues near the form only when relevant.
8 Define tests Prioritize A/B hypotheses for structure, fields, smart forms, copy, trust, and mobile UX.

Form audit

Each issue includes what is wrong, estimated conversion impact, the fix, and priority.

Recommended design

Defines required and optional fields, order, copy, error messages, and layout.

Test hypotheses

Turns recommendations into structure, field, copy, trust, and mobile experiments.

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Demo form audit Recommended

/ak:form-cro "demo request form with 9 fields"

Use when:: A sales or demo form feels too long or underperforms.
Expected:: Produces issues, impact, fixes, priority, recommended field order, copy, errors, layout, and test ideas.

Lead capture

/ak:form-cro "lead magnet download form"

Use when:: A gated-content form needs more submissions without hurting lead quality.
Expected:: Balances minimum viable fields, value proposition, gating, and enrichment options.

Contact form

/ak:form-cro "contact form for agency website"

Use when:: A contact form needs clearer expectations and lower friction.
Expected:: Recommends essential fields, optional phone, message handling, and response-time trust copy.

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