Campaign report Recommended
/ak:analytics campaign performance- Use when:
- A campaign needs KPI, ROI, and channel-performance analysis.
- Expected:
- A structured performance readout with comparable metrics, insights, and prioritized actions.
Ctrl K
Quick Ref / Command
Marketing Kit
/ak:analytics
Marketing Analytics
Measure campaign performance, KPIs, attribution, ROI, A/B results, funnel health, and reporting dashboards so marketing decisions are driven by comparable evidence.
01
Define success
02
Load templates
03
Pull data
04
Calculate ratios
Rule 01
Track leading indicators, not only lagging revenue outcomes.
Rule 02
Compare apples to apples: same timeframe, segment, channel, and measurement definition.
Rule 03
Require statistical significance before treating A/B test differences as decisions.
Rule 04
Report insights and prioritized actions, not just numbers.
Execution Map
Core lanes from input to output, aligned with the command's real execution path.
01
Start
Input, scope, route
- 1 Define success Clarify the metric or report type and select the KPI framework for acquisition, engagement, conversion, retention, and revenue.
- 2 Load templates Use marketing-kpis, report-templates, attribution-models, and analysis-workflows references to ground the analysis structure.
02
Work
Agent / skill execution
- 3 Pull data Gather comparable data from GA4, ads platforms, CRM, email tools, campaign exports, or available project data.
- 4 Calculate ratios Compute CAC, CPL, traffic, CTR, time on site, bounce, CVR, ROAS, revenue, LTV, churn, NPS, and other relevant ratios.
03
Verify
Gate, review, validation
- 5 Compare fairly Use matching timeframes, segments, channels, and benchmarks before concluding performance changes.
- 6 Model attribution Choose an attribution model, name its limitations, and avoid treating attribution as proof of causation.
04
Close
Report, handoff, artifact
- 7 Find insights Identify trends, anomalies, funnel drop-offs, channel differences, A/B test results, and leading indicators that explain performance.
- 8 Recommend actions Turn findings into prioritized next steps with owners, cadence, expected impact, and what should be automated for recurring reports.
Sample Prompt
Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.
ROI analysis
/ak:analytics ROI report- Use when:
- Marketing spend needs to be tied to conversions, revenue, and attribution assumptions.
- Expected:
- ROI calculations with attribution caveats, benchmarks, and recommended budget moves.
CAC vs LTV
/ak:analytics CAC vs LTV last 90 days- Use when:
- You need a KPI readout with comparable timeframe and a decision, not a vanity chart.
- Expected:
- Ratio calculations, fair comparison notes, and recommended next action.
Handled Scope
- KPI frameworks
- Reporting dashboards
- Attribution analysis
- ROI calculation
- A/B test analysis
- Funnel optimization
- GA4 reporting
Artifacts Produced
Analytics report
Pattern
assets/reports/analytics/{date}-{report-type}.md Reports include charts, prioritized recommendation tables, and actionable next steps with owners.